For the unveiling of the Real Madrid soccer team’s new uniform kit, we were asked by “We Are Social” to produce a manifesto expressing the concept that greatness (grandeza) is in the community.
The look and feel of the home kit are all about community and celebration of the city that drives the product’s story – the fountain of Cibeles. The home kit of the club is inspired by the iconic fountain of Cibeles, symbolizing the strong connection between the club, its supporters, and the city. The kit embodies the spirit of grandeur that binds us all and serves as a reminder of our collective power. Our grandeur is rooted in our community.
Client → Real Madrid / Adidas
Studio → Hi-Lo.cc
Role → Creative Director, Designer and Animator
Final Style Frames
Credits
Production Studio:
Hi-Lo
Creative Director / Art Director:
Diego Coutinho
Designers:
Thiago Biazzoto
Diego Coutinho
Bruna Imai.
Animators:
Larissa Garcia
Diego Coutinho
Bruno Ferrari
Stop Motion:
Donald Lee Peffer
Diego Coutinho
Rotoscope:
Diego Ruiz (Rotoplace)