Hospital LeFort

Lefort is the official hospital of the Brazilian Formula One Grand Prix, which will take place in November 9-11, 2019, at the Interlagos Circuit. The institution will be responsible for providing medical services to drivers and their crews during the event.

To strengthen this association between the hospital and motorsports, McCann Health agency and Lobo created a film that remembers an extraordinary moment in Formula One history that happened almost 27 years ago. During Friday’s qualifying session for the Belgian Grand Prix at Spa-Francorchamps circuit, French driver Érik Comas had a monumental crash at the Blanchimont turn which knocked him out. The first to approach the scene was Brazilian driver Ayrton Senna, who disregarded all F1 safety protocols by switching his engine off and going out of his car, rushing to help his colleague. Senna switched Comas’ engine off, preventing a potential explosion, and held his head in a stable position until medical assistance arrived on the scene.

This film innovates by telling this story of courage and heroism under the point of view of the Spa-Francorchamps circuit itself, including the voiceover. All the action is seen from below as if the camera was positioned underneath the semi-transparent racetrack. After an introductory sequence that mixes live-action footage and stop motion animation, the main part of the film combines 3D animation, motion graphics, and traditional 2D animation to portray this dramatic sequence of events in an elegant, subtle and artistic way.

Client → Hospital Leforte
Studio → Lobo.cx
Role → Art Director, Designer