Ódio e Regresso
(Hate and Regress)
We rarely make something that is both personal and political, but this time, as we listened to #Racionais MC and experimented a little with 3D, this piece just emerged. It is incredibly disheartening to witness Brazil’s decline in the pandemic month after month under this current government.
Brazil’s Bolsonaro government has been widely criticized for its disastrous COVID-19 response, environmental discord, attacks on indigenous rights, and civil liberties. As a result, unemployment, poverty, and inequality have all skyrocketed since his 2019 presidency.
Client → Personal Project
Studio → Hi-Lo.cc
Role → Director, Designer, Animator
“Pixação”, a graffiti art form hailing from Brazil in the 1980s, is distinctive for its utilization of large, vibrant lettering which oftentimes appear illegible. It is a type of expression that conveys frustration and anger and is frequently regarded as a means of protest.
Pixação, a graffiti art form hailing from Brazil in the 1980s, is distinctive for its utilization of large, vibrant lettering which oftentimes appear illegible. It is a type of expression that conveys frustration and anger and is frequently regarded as a means of protest.
Pixações are a unique form of graffiti that often time conveys messages only understood by those who are familiar with Pixo culture. For example, in the image to the right, we see ZBR which stands for “Zona Brasileira” – in the Brazilian area, TDS meaning “Todos juntos” – everyone together, and at the end a date 10.22 – the election month in Brazil. The arrow pointing up symbolizes “by morning”, expressing the urgency to go and vote.
A short animation with a lot of meaning; here are some examples:
It depicts the Brazilian flag in the first frame, a man behind bars in the second, and fame and glory in the last. These images accurately illustrate the lyrics, which expose the harsh reality in Brazil.
