Toshiba: Ideas Rule The World

What separates the crazy ideas from ones that become real? For Toshiba, it’s simple – a partner willing to believe and help nurture your idea to the next level. That’s why in this piece they give a hand to our playful main character to grow and take over the world. Co-produced with our friends at BIG BLOCK, we contributed by adding all the cuteness and charisma, designing and animating the entire project.

Client → Toshiba
Studio → hi-lo.cc
Role → Animation & Motion Graphics

Credits

Production Studio:
Hi-Lo and Big Block

Animation Director:
Diego Coutinho

Art Director / Designer:
Bruna Imai

Head of Production:
Kay Rough

Animators:
Diego Coutinho
Francisco Beraldo

Edito:
James Boger

Compositors:
Ricky Elizondo
Francisco Beraldo
Diego Coutinho

Producer:
Tiffany Dickerson

Executive Producer:
Geno Embriale

Creative Director:
Shaun Collings