Masterclass – Michael Twitty
This graphic package was created for Michael W. Twitty‘s Masterclass course, in which he introduces his book The Cooking Gene. In this class, Twitty emphasizes the importance of preserving and promoting family food history, and why everyone should tell their food story.
Client → Masterclass
Studio → hi-lo.cc
Role → Creative Director, Designer, Animator
Opening Style Frames
Chapter Titles
The design incorporates African patterns to express Michael Twitty’s cultural heritage, organic textures representing history and the Cooking Gene book, and engraved images symbolizing American history and miscegenation. Photos and archival images are also included.
Sub-Chapter Titles
The unique patterns used in the graphical package are derived from the traditional textiles of the Mende and Akan people, which Michael Twitty has descended from. By incorporating these traditional patterns, the graphic package is honoring his heritage and celebrating his roots.
Chapter Titles
The design incorporates African patterns to express Michael Twitty’s cultural heritage, organic textures representing history and the Cooking Gene book, and engraved images symbolizing American history and miscegenation. Photos and archival images are also included.
Sub-Chapter Titles
The unique patterns used in the graphical package are derived from the traditional textiles of the Mende and Akan people, which Michael Twitty has descended from. By incorporating these traditional patterns, the graphic package is honoring his heritage and celebrating his roots.
Credits
Production:
Studio Hi-Lo
Creative Director:
Diego Coutinho and Bruna Imai
Art Director:
Bruna Imai
Design:
Diego Coutinho, Bruna Imai
Animation:
Diego Coutinho